Club Italia doesn’t just promote the image of Italian cars and motorcycles, nor does it operate exclusively via sports or major events. Its ambition is to become part of the history of the automobile. Hence the development of projects designed to create special versions of mass produced models.
Creating limited editions was a natural step. Ever since the 1990s, they’ve been the dream of every enthusiast; a forbidden dream for most, as they are - and will likely continue to be - the reserve of Club members.
In 1992 we worked alongside Lancia to produce a limited edition Delta Integrale for members only. That car not only became a collector’s item but acted as the prototype for a successful series of Lancia ‘specials’ aimed at a broader pool of enthusiasts. The Club Italia Delta Integrale was so successful that, in 1995 Ducati, keen to associate its own image with the Club’s, worked with us to produce a limited edition Monster 900 that would assume cult status. Then came other cars, other motorcycles and then bicycles and wristwatches, all reserved for members, all of exclusive style and content. Limited editions made even more valuable by the Club badge which depicts, of course, a red Italian racing car.